The perfect hairstyles require the perfect styling product and the Paul Mitchell Hair Sculpting Lotion is just that. By delivering a medium hold with long-lasting memory that reactivates with heat or water, you can quickly and efficiently style and restyle your hair for a sophisticated and stylish look with a smooth surface that minimizes pesky flyaways.Application:Apply a small amount to clean, damp hairStyle as desiredBenefits:Sculpting lotion from Paul MitchellDeliver medium hold with memory which activates when in contact with heat or waterAdds texture and body to the hairMinimises frizzVeganParaben freeColor safeSuitable for all hairtypesPaul Mitchell is not only luxury hair care products, but a philosophy. Since its start in 1979, the products of the brand has consistely natural water-soluble ingredients in its formula. From the production to the product gets in your hair it has actively made an effort to protect the environment for many future generations. Daily sales of Paul Mitchell products contribute to make this world a more beautiful place, conserve our natural resources, protect our animals and ensure the rights of all people. Paul Mitchell is luxury hair care products with attitude to preserve our nature.Paul Mitchell products are one of the fastest-growing brand in the hair care world. Today there are no less than 90,000 thousand salons that sell Paul Mitchell alone in the U.S. and worldwide is growing sales of Paul Mitchell hair care products. In the Danish market Paul Mitchell hair care products and brand has through the years become more and more popular by consumer awareness. The consumers love Paul Mitchell amazing history, philosophy and social responsibility, which you also will be by using this fantastic brand.