Helena Rubinstein Lash Queen Mascara Sexy Blacks is an extraordinary delicious mascara, that gives you maximum volume. The cosistense it delicious and creamy, that makes it super easy to apply. The mascara doesn’t lump or sprinkles, but is very long-lasting. The shape of the brush reminds of a perfect woman body, which lets it catch every single lash and give them a beautiful and black color. The design is super exclusive and is kept in gold and black. This mascara gives you irrisistible and beautiful lashes. Application:Apply on clean lashesStart by the root and brush slowly to the endApply more layers for a more intense lookBenefits:Gives maximum volumeDoesn’t lump or sprinkleCatch every single lash Long-lasting Super easy to applyHelena RubinsteinHelena Rubinstein, 1870-1965 was a Polish-born American business magnate, who travelled to Australia in 1902, where she opened her first beautyclinic. When 1. World War began she immigrated to USA, because the was jewish, and opened the company Helena Rubinstein in 1917, which is known all over the world to day.Helena Rubinstein has had a major influence on the beauty industry as it looks today. Throughout her life she influenced not only women appearance, but also transformed the beauty of an industry. She traveled around the world to meet with the most highly regarded dermatologists and skin specialists to learn all about the skin and its aging process. She was also the first to categorize skin types .Helena Rubinstein is known for the quote: “There are no ugly women, only lazy.” . With this quote, she started the philosophy that still grows in the beauty world. Enjoy life to the fullest - and look great while doing it!