L’OréalThe L’Oréal Paris Brand Division of L’Oréal Canada Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty. L’Oréal was founded by Eugène Schueller in 1909 and has since become the number one cosmetic group in the world. L’Oréal Paris is a truly global beauty brand with many internationally renowned products. For most, the name “L’Oréal” is immediately evocative of the brand’s signature phrase, “Because I’m Worth It.” . Today, it represents the essence of the L’Oréal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth. As the biggest beauty brand in the world, L’Oréal Paris has an unparalleled commitment to technology, research and innovation, providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities. L’Oréal offers all types of beauty products within major beauty categories makeup, skin care and hair care. The worldwide success of legendary franchises such as Color Riche lipstick, Revitalift skin care or Men Expert skin care for men, reflect in particular L’Oréal’s unique expertise within beauty products.