This specialist, award-winning formula addresses the unique structure, processing, styling and grooming needs of African-Caribbean hair. This hair type is the most susceptible to damage as it is fine and coiled in structure. The shampoo effectively cleanses and removes styling products from hair without dehydrating. Deposits moisture along the hair shaft during cleansing Suitable for use on natural, relaxed or synthetic hair.Application:Apply to wet hairLather well with a gentle kneading of the scalpRinse and repeat if necessaryFollow with the appropriate Philip Kingsley conditioner and scalp tonerBenefits:Extremely moisturising shampoo for very dry and coarse hairGives an extreme moisture surgeSpecially formulated for afro hair typesProvides thorough cleansing, without drying the hairPhilip KingsleyPhilip Kingsley’s main focus is having a scientific look on hair and scalp care, thus giving the people using the products the most efficient and best suited product for every hair and scalp type. Trichology is the scientific study of the hair and scalp, and Philip Kingsley is actively educating “Trichologists” which takes a holistic approach to hair and scalp treatment, where lifestyle, diet and general wellbeing affects how the hair looks and feels. Hair is an incredibly sensitive barometer of both the bodies' internal and external environment. Philip Kingsley trichologists are concerned with treating and addressing both the medical and cosmetic side of the hair and scalp. This ranges from severe hair and scalp disorders, such as scarring alopecia and alopecia areata, to your hairs' general condition, texture, health and appearance. This means that your hair will be well-cared for, while being fresh, clean and fabulous for a new day.