John Master’s Evening Primrose Shampoo is super good for dry hair because of its natural moisturizing effect from the evening primrose and 7 proteins and amino acids. Beside this ti contains 10 organic plant oils. The shampoo gives nourishment fir damaged and dry hair. It is recommended to use a conditioner from John Masters after this shampoo, to get an extra optimal effect.Application:Shake the bottle wellApply in wet hairLet foamRinseBenefits:Organic shampooNatural moisturizing ingrediencesNourishment for dry and damaged hairHigh contents of proteins and amino acidsJohn Masters OrganicsJohn Masters Organics is a luxurious organic brand, that has developed a wide range of delicious products. Which they have done by innovation and the worlds finest, chemical free ingredients. The use only the absolute best plants like ethereal rose oil from Bulgaria and Kukui nut oil from Hawaii.John Masters started his carrier on Miami’s and Manhattan’s leading salons, already in the 70’s. I the 80’s his reputation grew to one of the leading names in the fashion and beauty industry. John interest for ecology grew when he discovered how serious risks he was exposed every day. By working with the harsh chemicals there is in many salon products. This made him start his own production of a brand without chemicals but instead healthier and cleaner alternatives to everyday hair and skin products. John Masters Organics has strict guidelines, that all there ingredients has to fulfill to get into the products: No SLS (sodium lauryl sulfate), parabens, DEA, MEA or TEA. No GMO (Genetic Modified organisms). No petro chemicals (ingredients based on kerosene). No Testing on Animals. No artificial colors, fragrances or fillers.Beside this all ingredients has to be as organic as possible. All plant extracts and essential oils should as far as possible be certified organic. The essential oils must be steam distilled and not extracted with propylene glycol. All plant oils should be cold-pressed and not heat-distilled, which destroys the plant oil’s therapeutic properties. Not at least it is important, for them, that all the ingredients are proven beneficial for the hair or skin. All ingredients must be harvested in an environmental friendly manner (wild grown). All ingredients must be biodegradable if possible and then using Fair Trade ingredients where possible.